I feel that the radio show is very in keeping with the breif we were given as well as targeting out audience in an effective way. This can be seen when each of the three sections is analysed individually as that each is slightly different.
Section 1) News section:
The first full section for our show was the News section which I was in charge of writing. In order to make sure that each of the four stories that I presented was accurate I made sure to get information for all of them from several different sources as not to broadcast any untrue information which may be effected by political bias or gatekeeping.
The stories that I chose to cover were also all very focused on the local area a to fit the brief well and I included the story about the upcoming Artic Mokeys album as to further reach our show's goal of being a music focused project which I feel was appropriate as that the Artic Mokeys are from the Sheffield area which again fits with the local theme.
Section 2) Sports section:
The sports section was a difficult one for us to decide on as a group regarding its focus. In the end when Matt was writing it we had told him to take a more general approach to sport as that it is not a subject that can be fully presented as Sheffield based. I feel like this section strongly adheres to the codes and conventions of a sports section on a regular radio show.
Again Matt made sure to check multiple sources for the stories he chose to cover which makes the news presented trustworthy and accurate.
Section 3) Discussion section:
The discussion section was a more creative idea for our show so it was more difficult for us to understand the codes and conventions that radio shows would have built up if a talking section of this nature been commonplace. I stead of this we needed to rely on the norm for shorter discussion sections which can be found on radio talk shows and decided that the topic of "housemate horror Stories" was appropriate as that it fitted the target audience well. As that housemates are a large part of living in university and many students will find the idea of having a poor roommate quite relatable.
Use Of Music:
I feel that the use of music in our show is one of the most professional parts of its production as that it compliments our target audience very well. This can be seen in our choice of songs ("Feel it still", "fluorescent Adolescent" and "She's electric") which are all songs which fit into the genres of Alternative rock and Indie rock and therefore will bring enjoyment to our choice of demographic.
As well as what I have written above I feel that the show flows very well as that I have made sure to order it in such a way that the sections are ordered in such a way that it fits with the nature of a typically ordered script.
Frazer
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Evaluation - I feel that the radio well fitted the intentions set out in the brief, whilst also directly and effectively appealing to the intended target audience. This is consistent through each sections of the show.
Strengths -
From reviewing the radio show there are several strengths of our show. One main strength to the show would be how It follows the codes and conventions well. Commonly, radio talk shows are hosted in the morning and involve news, discussion topics and music. All of which are present throughout our show. Other clear conventions would be the use of sound, jingles are used to introduce the show and again throughout. This is beneficial as it clearly identifies the show and gives the SCC radio brand a more memorable image in the listeners mind. Another strength of the show is the diversity, we have created a talk show that has radio hosts of both genders. This is a positive because it is inclusive and this translates to the audience as they are able to identify an ideal self/ideal partner from the radio hosts. By doing this, our audience can relate to the hosts within the show. This is important because radio talk shows are about making the audience feel connected to the hosts. This is also important when creating a brand as the personalities of the hosts become the audience’s favourites as they buy into their personalities.
Weaknesses -
Within our radio show potential weaknesses could be seen in the sport segment. This section features little about local sporting events or teams which would be better suited to the genre of a local radio show. It could also be perceived that the back and forth between the presenters could be improved in this section by involving an interview with a sporting personality to better the flow, or alternatively source different presenters whom specialise in the sports etc, to make for a more natural dialogue which would keep the listeners engaged throughout.
To produce the edit a combination of garage band and Adobe Audition was used. Initially, in the studio, garage band was used to capture the audio and produce the first rough edit. This was used as it allowed us to quickly and easily record the audio directly to the Imac whilst simulatenusly allowing us to add basic effects and adjusemntts to the audio/ voices. Once recorded, the raw offline edit was exported then imported into Adobe Audition. This was chosen to do so as it offered for a greater degree of editing capabilites, this is also a reason why it is the industry standard across audio and radio production, again making for another reason why we chopse this software to produce the show.
Throughout the whole procces of both recording and editing the show the key aspect which had to be taken into consideration was the audio levels at each stage of production. In order to have clean audio that did not peak or distort or neither be too quiet the levels had to be adjusted acordingly. When recording on the Focusrite interface, the input gain for the mic being used to record the show was set ot around -12db. This ensured that all the auido recorded would have a very slim chance of peaking and ultimetely distorting due to the extreme loudness at parts of the show/ script, this allowed for a proffesional sounding and clean audio recording which could be later edited. In post production the audio levels were again adjusted, this time the levels were increased to around -3db which made the radio presenters loud and clear, with no peaking or distortion due to initallt recording at -12db. However, due to there beign three different presenters, naturally there a diffrences in volume and pitch etc. Therefore, once i had ran through the whole show and condesed it down to the key talking pointst by cutting all the excces using the cut tool, the presenters track was selcted and then 'match clip loudness' was selceted. This meant Audtion went through each clip and automatically adjusted them so the volume was consitent throughout. A similar process was also done to the music track and bedding music track, however to a lower level in order for the bed music to not over power the voices of the presenters but agian still keep it consitent. Other changes which had to be done to the levels included keyframing audio levels. This meant applying keyframes at key points and either lowering or higherign the levels, which resulted in the audio smoothly transitioning in audio levels, this was used for example when the music was introduced on top of the presenters and i wanted to smooth transition into oneanother as seen throughout proffesional radio shows, which often feature very few abrupt cuts to music. This is evidenced below. Final changes to the levesl including adding cross fades to certain segemnts to smoothly round of the piece and finally selecting all tracks of the multitrack session and mastering it all to -1db.
Throughout the production of the show there were also several changes and amendments made to the piece. Most noticeably, I had to re record the radio advert. The first draft of the advert was noted to be not very enthusiastic with the audio being slightly distorted also. Therefore, I rerecorded the audio using different settings and editing techniques, this resulted in a clearer, more pronounced and enthusiastic radio ad which suited the energetic and lively scene of the club being advertised. In addition to this, bedding music was also added after the first draft however it was noted this was too loud in certain places which resulted in the presenters being over powered. As a result I reduced the volume further to subtly give a background to the presenters. All these changes allowed for a consistent radio show across the whole ten minute duration, with the choice of software making it achievable. The funcionalties of Adobe Auidtion greatly improved the production of the show, with its abilties to edit as part of a mulittrack session meaing i could easily sepreate out each element of the show on its own indicudal track for an easy workflow and key alterations to gain etc. Another benfit to using this software opoosed to simpler more basic softwares would be the effects anf functioanlity of the software. Audition provied inudstry standard presets and effects all with full customizabiltyiy, one succ example would be the echoe effect used on some of the sound effects of the show. As a whole this allowed us to record, produce and export a show which mimics the traits and conventions of a professional radio talk show.
Oliver
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| Audio Interface // Studio Setup // Adobe Audition Edit |
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| Matching Clip Loudness // Keyframing levels |
Oliver
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